YZi Labs, the venture arm formerly known as Binance Labs, has officially launched a Creator Program aimed at building a curated network of storytellers who focus on Web3, artificial intelligence, and frontier technology. The program is designed to plug these creators directly into distribution channels across more than 300 portfolio companies.
According to the announcement on ChainCatcher, participating creators will receive priority access to founders in the YZi Labs portfolio. At the same time, projects can tap into content specialists who can tell the story of their products and visions across social and media platforms. The firm framed the initiative as a way to curate talent on both sides: creators gain warm access to founders and distribution, while portfolio companies avoid the typical spray-and-pray marketing spend on generic agencies.
Expanding the Web3 and AI stack
In its post, YZi Labs said the Creator Program aims to cover Web3, AI, and cutting-edge technology fields. This explicitly aligns it with the same verticals targeted by the firm’s flagship EASY Residency incubation track. That track has been pitched as a global program supporting early-stage, long-term founders across Web3, AI, and biotech, giving YZi a pipeline from incubation to hiring and now to media and narrative.
The launch follows YZi’s recent rollout of YZi Talent, a recruitment platform that aggregates open roles from its Web3, AI, and biotech portfolio into a single funnel for senior engineering and business talent. In that earlier announcement, the firm described YZi Talent as integrating open positions in Web3, AI, and biotechnology from its portfolio. It mirrors the language now used for creators, suggesting that hiring, media, and capital are being welded into one ecosystem play.
Earlier this year, YZi Labs also unveiled a $1 billion Builder Fund aimed at backing early-stage founders on BNB Chain, with teams able to secure up to $500,000 each plus access to YZi’s global user base and network. That capital vehicle sits alongside strategic bets like YZi’s investment in BitGo’s New York Stock Exchange debut and its backing of Temple Digital Group to power the first institutional trading platform on Canton Network. Both moves underscore its focus on regulated infrastructure and institutional-grade rails.
Creators, capital, and distribution
The new Creator Program lands at a moment when Web3 platforms are aggressively pitching themselves as the place where creators finally get paid directly and own their audiences. This thesis has been laid out in earlier analysis of how Web3 can shift value away from legacy platforms and toward individual content producers. Projects such as Promeet have been framed as platforms that help creators monetize their videos, images, live streams, and meetings using tokens and instant settlement instead of the opaque payout structures of YouTube or Twitch.
Against that backdrop, YZi’s decision to formalize a curated creator network looks less like a marketing perk and more like an attempt to hardwire narrative, hiring, and capital into one vertically integrated stack. By giving creators priority access to founders across more than 300 portfolio companies and their distribution channels, the firm is trying to ensure that the next wave of Web3 and AI stories gets told by specialists already embedded in its ecosystem. This approach avoids relying on whichever influencer happens to have the loudest account that week.
Bitcoin and Ethereum continue to frame the macro backdrop for this type of ecosystem building. Bitcoin trading above $70,000 and ether above $2,000 reinforce the capital base and attention that still flows into crypto and adjacent AI bets. As YZi Labs layers a creator program on top of its recruitment platforms, builder funds, and strategic infrastructure bets, it is effectively betting that those flows will be intermediated not just by code and capital, but by a tightly controlled narrative machine built inside its own portfolio.
