Executive Appointment Strengthens Board

oneZero Financial Systems has added Asiff Hirji to its board of directors, bringing in an executive with substantial experience across both traditional finance and cryptocurrency sectors. Hirji previously served as president and chief operating officer at Coinbase during a critical growth period from 2017 to 2019.

During his time at Coinbase, the company saw remarkable expansion. Revenue crossed the $1 billion mark, and the company’s valuation reached $8 billion following a substantial $300 million funding round. The workforce grew nearly four times over during his leadership tenure, which perhaps indicates his ability to manage rapid scaling.

Traditional Finance Background

Before his crypto industry experience, Hirji spent four years as president of TD Ameritrade from 2003 to 2007. The company described this as a significant growth period for the online brokerage. He also chaired the board at Saxo Bank, the European online trading platform, from 2014 to 2015.

Currently, Hirji serves as president of MoonPay, a cryptocurrency payments infrastructure provider where he was appointed in March 2025. His career has also included leadership positions at Figure Technologies and advisory work with Brazilian digital bank Nubank.

Expansion Strategy

Andrew Ralich, oneZero’s chief executive and co-founder, emphasized how Hirji’s background would support the company’s expansion plans. “Asiff’s track record in scaling innovative fintech platforms, from leading global brokerages to advancing digital asset adoption, makes him an invaluable addition to our Board,” Ralich stated.

The company appears to be positioning itself for broader market reach. In addition to Hirji’s appointment, oneZero recently named Adam Collins as Head of Institutional Sales for the Americas and EMEA. Collins previously worked at LSEG FX, Capital Markets as the EMEA Head of FX Sales.

Company Operations

oneZero provides trade execution, pricing and risk management technology to brokers, banks and institutional investors. Founded in 2009 and backed by private equity firms Golden Gate Capital and Lovell Minnick Partners, the company says its platform processes more than $250 billion in average daily volume and handles 14 million transactions daily.

Hirji expressed enthusiasm about joining the board, noting that after being introduced to oneZero’s management team in 2024, he was “impressed by the company’s leadership and momentum in transformative market initiatives both in institutional banking and in the evolving brokerage landscape.”

The executive holds a computer science degree from the University of Calgary and an MBA from Western University’s Ivey Business School. He also teaches private equity at the University of California Berkeley’s Haas School of Business, bringing academic perspective to his industry experience.

Hirji’s background includes time as a partner at TPG Capital from 2007 to 2013, where he focused on financial services and technology investments. He also served as chief restructuring officer at Hewlett-Packard from 2014 to 2016, helping to manage the company’s split into separate entities.