Crypto has become the most-muted topic on X since the platform rolled out its snooze feature, according to new data from Nikita Bier, X’s head of product. This marks a major shift for a platform once known as the heartbeat of Crypto Twitter.
On Thursday, Bier revealed that crypto outperformed politics, the Iran conflict, sports, and business and finance in terms of muting. The snooze feature, launched on April 22, lets Premium subscribers hide topics from their For You feed for 24 hours. Bier described it as a way for users to "crank up or turn down the slop," which seems to refer to the flood of low-quality AI-generated content increasingly plaguing the platform.
Crypto content on X has faced growing scrutiny. In January, X changed its API policies to cut off apps that paid users to post. The move targeted AI-generated spam and low-quality content from so-called "InfoFi" apps, which rewarded engagement but clogged crypto feeds.
Bier’s clash with Crypto Twitter
Earlier this year, Bier posted (and later deleted) a comment saying Crypto Twitter’s visibility issues were largely self-inflicted. He argued that many accounts burn through their daily reach by overposting or flooding replies with low-value messages like repeated "gm" greetings, leaving little room for substantive content.
The crypto community pushed back. CryptoQuant founder Ki Young Ju countered that the real problem is a flood of AI-generated spam that X’s algorithm can’t distinguish from legitimate accounts. "It is absurd that X would rather ban crypto than improve its bot detection," Ju wrote.
Bier joined X as head of product in June 2025, shortly after taking an advisory role at the Solana Foundation in March, where he focused on helping consumer-facing apps scale to mainstream mobile audiences.
X’s latest crypto features
X also launched Smart Cashtags on April 15, allowing iPhone users in the US and Canada to view real-time price charts for stocks and crypto—including Bitcoin, Ether, XRP, and stocks like Coinbase and MicroStrategy—without leaving the app. The rollout came days after Bier teased that X would "launch something to fix" crypto’s rough year.
Market sentiment still shaky
Crypto market sentiment remains subdued. The Fear & Greed Index sits at 29, in "Fear" territory. While it is a notable recovery from last month’s Extreme Fear reading of 11, it still signals investor anxiety.
Google Trends data shows a similar trend. Worldwide search interest in crypto has dropped sharply since peaking in early 2026. Terms like "crypto," "cryptocurrency," and "Bitcoin" have all seen declining interest heading into April.
